Event Agenda:

9:00 AM - 10:00 AM
Are Weblogs A Threat or Opportunity For Enterprises?
Where do blogs fit in? Are enterprises ready? Do blogs present a new marketing communication tool? If yes, how can they be used to understand customers? What are the benefits of using blogs? How are blogs used in an enterprise? Are they just a craze?

Speaker: Adam Kalsey, Kalsey Consulting Group and Moderator of I-blog.

10:00 - 11:00 AM
Knowledge Management and Social Enterprise Blogging
The creation of hybrid social networking and blogging services is a clear trend emerging in 2004. We’ll explore how organizations are incorporating a hybrid of social networking and blogging tools to manage vast amounts of information, handle the growing load of formal and informal information while sharing it and making it available in an effective way.

Speaker: Judith Meskill, The Growth Solutions Group and Knowledge Management expert.

11:00 - 11:15 AM Break

11:15 - 12:15 PM
RSS, Blogs and Increased Productivity in the Enterprise
Ferris Research indicates that corporations incur three major costs for spam totaling between $9 and $10 per user per month: Loss of productivity, Consumption of IT Resources and Help Desk Burden. Irrespective of SPAM, the inboxes of enterprise workers are being jammed with a potpourri of information that is difficult to sort through and deal with. A delicate and methodical shift of specific types of content from email to RSS provides information workers with more refined streams of information that can increase productivity while reducing the chaos and sifting required of email. Learn how RSS and Weblogs can be an effective communication tool, increase worker productivity, and reduce the dependency on jammed inboxes. We’ll also cover some important points in implementing an RSS and Weblog strategy, and how to encourage participation.

Speaker: Bill French, Myst Technology Partners. World-winning engineer, entrepreneur, visionaire, and blogging expert.

12:15 - 1:00 PM Lunch.
Sponsored by Nethawk Interactive

1:00 - 2:00 PM
Weblog Application Services (Platform technologies for building Weblog applications for business)
Weblog technology is starting to be applied in businesses and enterprises but the technical requirements are far different from personal Weblog tools. In this 45 minute session we’ll discuss Weblogs for business use, syndication of business knowledge, content management, and aggregation techniques that can create seamless integration possibilities regardless of the Weblog tools in use. We’ll also cover the benefits of open standards and how they enhance business opportunities with Weblog systems and loosely-coupled information architectures in general.

Speaker: Bill French, Myst Technology Partners. World-winning engineer, entrepreneur, visionaire and blogging expert.

2:00 - 3:00 PM
Roundtable Discussion: What's The Future of Blogging and Content Syndication?
What is the future of Blogging, RSS and other Internet-based content syndication technologies? What needs to happen for blogs to be successful for an enterprise and their customers? What are the current and future business opportunities? What are the legal issues (defamation and corporate disparagement), liabilities and protecting confidential business information?

Speakers: Adam Kasley, Kasley Consulting Group; Judith Meskill, The Growth Solutions Group; Bill French, Myst Technology Partners.

Moderators: Bill Flitter, Fastlane Ventures; Jerry Hart, Jerry Hart Creative Services.

3:00 - 4:00 PM Networking Reception. No host wine bar.